Forty years of BIRGing : new perspectives on Cialdini's seminal studies
Year of publication: |
March 2016
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Authors: | Jensen, Jonathan A. ; Turner, Brian A. ; Delia, Elizabeth B. ; James, Jeffrey ; Greenwell, T. Christopher ; McEvoy, Chad D. ; Ross, Stephen ; Seifried, Chad ; Walsh, Patrick |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 2, p. 149-161
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Subject: | sport consumer behavior | BIRGing | CORFing | linguistic analysis | balance theory | identity theory | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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