Forum - Measuring the value of insight -- It can and must be done
| Year of publication: |
2007
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|---|---|
| Authors: | Wills, Steve ; Webb, Sally |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 49.2007, 2, p. 155-166
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