Forward advertising : a competitive analysis of new product preannouncement
Jianqiang Zhang, Qi Liang, Jian Huang
| Year of publication: |
December 2016
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|---|---|
| Authors: | Zhang, Jianqiang ; Liang, Qi ; Huang, Jian |
| Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 37.2016, p. 3-12
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| Subject: | New product preannouncement | Informative advertising | Mixed pricing | Werbung | Advertising | Produktentwicklung | New product development | Ankündigungseffekt | Announcement effect | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.infoecopol.2016.10.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011615291