Fostering B2B sales with customer big data analytics
Year of publication: |
2020
|
---|---|
Authors: | Hallikainen, Heli ; Savimäki, Emma ; Laukkanen, Tommi |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 90-98
|
Subject: | Big data analytics | Customer analytics | Marketing analytics | Firm performance | Customer relationship management | Big data-enhanced database marketing | Big Data | Big data | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining | Unternehmenserfolg | B-to-B-Marketing | Business-to-business marketing | Kundendaten | Customer data | Data Analytics | Data analytics | Kundenanalyse | Customer analysis | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management |
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