Fostering B2B sales with customer big data analytics
Heli Hallikainen, Emma Savimäki, Tommi Laukkanen
| Year of publication: |
2020
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|---|---|
| Authors: | Hallikainen, Heli ; Savimäki, Emma ; Laukkanen, Tommi |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 90-98
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| Subject: | Big data analytics | Customer analytics | Marketing analytics | Firm performance | Customer relationship management | Big data-enhanced database marketing | Big Data | Big data | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining | Marketing | Unternehmenserfolg | Marketingmanagement | Marketing management | Kundendaten | Customer data | B-to-B-Marketing | Business-to-business marketing | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.12.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212211