Fostering creativity in new product development through entrepreneurial decision making
Matthias Blauth, René Mauer and Malte Brettel
| Year of publication: |
2014
|
|---|---|
| Authors: | Blauth, Matthias ; Mauer, René ; Brettel, Malte |
| Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 23.2014, 4, p. 495-509
|
| Subject: | Produktentwicklung | New product development | Kreativität | Creativity | Entscheidungstheorie | Decision theory | Entrepreneurship | Entrepreneurship approach | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010476429