Fostering Innovation by Way of Protecting Inventions : The Inventive Loop

Market globalization has transformed the business models of many players. The success of low-cost producers is forcing established businesses to rethink their strategies, leading to the conclusion that a company's real value lies with their existing and future intellectual property assets. Patents, trademarks, copyright and other IP rights have indeed become the key driver of corporate growth and must be protected and maximized in value to foster new innovation