Fostering partner relationship management in B2B ecosystems of electronic media
Dušan Barac, Vanjica Ratkovic-Živanovic, Milica Labus, Suzana Milinovic and Aleksandra Labus
| Year of publication: |
2017
|
|---|---|
| Authors: | Barac, Dušan ; Ratkovic-Živanovic, Vanjica ; Labus, Milica ; Milinovic, Suzana ; Labus, Aleksandra |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 8, p. 1203-1216
|
| Subject: | B2B | Relationship quality | Relationship marketing | Electronic media | Partner relationship management | Beziehungsmarketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2016-0025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011802831