Founder's birth order and triple bottom line in B2B SMEs
Arpita Agnihotri, Saurabh Bhattacharya, Matthew Gorton
| Year of publication: |
2024
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|---|---|
| Authors: | Agnihotri, Arpita ; Bhattacharya, Saurabh ; Gorton, Matthew |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 117.2024, p. 1-13
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| Subject: | SME | Triple bottom line | B2B | Birth order | Childhood trauma | Sustainable marketing orientation | KMU | Kinder | Children | Lieferantenmanagement | Supplier relationship management | Corporate Social Responsibility | Corporate social responsibility | B-to-B-Marketing | Business-to-business marketing | Nachhaltige Entwicklung | Sustainable development | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.12.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531402