Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea
Siva Muthaly and Hong-Youl Ha
| Year of publication: |
2009
|
|---|---|
| Authors: | Muthaly, Siva K. K. ; Ha, Hong-youl |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 21.2009, 2, p. 267-279
|
| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003849957