Four essays on modeling brand choice and brand loyalty
von Nadja Silberhorn
| Year of publication: |
2010
|
|---|---|
| Authors: | Silberhorn, Nadja |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Multivariate Analyse | Multivariate analysis | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 143 S. graph. Darst 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Berlin, Humboldt-Univ., Diss., 2010 (Nicht für den Austausch) |
| Notes: | Besteht aus Sonderdrucken aus verschiedenen Publikationen (Essays 1 - 3) |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008661952