Four subtle sins in scale development: Some suggestions for strengthening the current paradigm
| Year of publication: |
2001
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|---|---|
| Authors: | Flynn, Leisa Reinecke ; Pearcy, Dawn |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 43.2001, 4, p. 409-424
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