Framework for mobile marketing : the Locales Framework
Dennis Lee; Ralf Muhlberger; Mark Brown
| Year of publication: |
2012
|
|---|---|
| Authors: | Lee, Dennis ; Muhlberger, Ralf ; Brown, Mark |
| Published in: |
E-marketing ; Vol. 1. - Hershey, PA : Business Science Reference. - 2012, p. 152-171
|
| Subject: | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009574529