Framework for understanding misleading information in daily shopping
Jesper Clement; Mette Skovgaard Andersen; Katherine O'Doherty Jensen
| Year of publication: |
2012
|
|---|---|
| Authors: | Clement, Jesper ; Skovgaard Andersen, Mette ; O'Doherty Jensen, Katherine |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 15.2012, 2, p. 110-127
|
| Subject: | Produktinformation | Product information | Entscheidung unter Unsicherheit | Decision under uncertainty | Vergleichende Werbung | Comparative advertising | Konsumentenverhalten | Consumer behaviour | Dänemark | Denmark |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548846