Framing food tourism videos : what drives viewers' attitudes and behaviors?
Christina G. Chi, Demi Shenrui Deng, Oscar Hengxuan Chi, and Hongxia Lin
| Year of publication: |
2024
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|---|---|
| Authors: | Chi, Christina G. ; Deng, Demi ; Chi, Oscar Hengxuan ; Lin, Hongxia |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 3, p. 533-548
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| Subject: | brand awareness | brand placement | food tourism | message framing | persuasive effectiveness | short video marketing | Werbewirkung | Advertising effects | Product Placement | Product placement | Konsumentenverhalten | Consumer behaviour | Tourismusmarketing | Tourism marketing | Lebensmittel | Food | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480221123097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014633601