Framing the Deal: The Role of Restrictions in Accentuating Deal Value.
| Year of publication: |
1997
|
|---|---|
| Authors: | Inman, J Jeffrey ; Peter, Anil C ; Raghubir, Priya |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 24.1997, 1, p. 68-79
|
| Publisher: |
University of Chicago Press |