Framing transformation dynamics towards service-orientation : alternative trajectories of B2B relations
Inka Lappalainen and Tiina Valjakka, Toni Ahonenm Maaria Nuutinen
| Year of publication: |
2019
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|---|---|
| Authors: | Lappalainen, Inka ; Valjakke, Tiina ; Ahonen, Toni ; Nuutinen, Maaria |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 32.2019, 2, p. 131-157
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| Subject: | servitisation | value co-creation | service-dominant logic | service strategy | provider-customer relationship | SME | Service-Dominant Logic | Service-dominant logic | KMU | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Kundenintegration | Customer integration | Unternehmensnetzwerk | Business network | Marketingtheorie | Marketing theory | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSOM.2019.097526 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012008950