Franchise as an efficient mode of entry in emerging markets : a discussion from the legitimacy point of view
Claire Gauzente and Régis Dumoulin
| Year of publication: |
2010
|
|---|---|
| Authors: | Gauzente, Claire ; Dumoulin, Régis |
| Published in: |
Handbook of business practices and growth in emerging markets. - Hackensack, NJ [u.a.] : World Scientific, ISBN 981-279-177-9. - 2010, p. 255-272
|
| Subject: | Schwellenländer | Emerging economies | Internationaler Markteintritt | International market entry | Franchising | Legitimität | Legitimacy | Institutionenökonomik | Institutional economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003946313