Franchise ownership as individual-level sport brands : exploring a digitally intermediated process model
Ted Hayduk III, Brianna L. Newland, and Alex Yeh
| Year of publication: |
2024
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|---|---|
| Authors: | Hayduk, Ted, III ; Newland, Brianna L. ; Yeh, Alex |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 33.2024, 3, p. 199-213
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| Subject: | Attendance | finance | owners | profitability | sport brands | Markenführung | Brand management | Franchising | Sportmarketing | Sports marketing | Eigentümerstruktur | Ownership structure | Profisport | Professional sports | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015076959