Franchising : a key to success in times of financial and economic crises?!
Heinz Kußmaul; Gerd Waschbusch and Jessica Knoll; Christoph Ruiner; Nadine Staub
| Year of publication: |
2012
|
|---|---|
| Authors: | Kußmaul, Heinz ; Waschbusch, Gerd ; Knoll, Jessica ; Ruiner, Christoph ; Staub-Ney, Nadine |
| Published in: |
International journal of entrepreneurial venturing. - Geneve : Inderscience Enterprises, ISSN 1742-5360, ZDB-ID 2510499-8. - Vol. 4.2012, 3, p. 309-326
|
| Subject: | Wirtschaftskrise | Economic crisis | Franchising | Unternehmensgründung | Business start-up | Strategisches Management | Strategic management | Entrepreneurship | Entrepreneurship approach |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009674681