Franchising as a plural system: A risk-based explanation
| Year of publication: |
2008
|
|---|---|
| Authors: | Bürkle, Thomas ; Posselt, Thorsten |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 84.2008, 1, p. 39-48
|