Franchising in the Balkans : history, status, and challenges
Marko Grünhagen, Nada Mumdžiev, Barbara Harča, Tamara Milenković-Kerković, and Jasmina Dlačić
| Year of publication: |
2020
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|---|---|
| Authors: | Grünhagen, Marko ; Mumdžiev, Nada ; Harča, Barbara ; Milenković Kerković, Tamara ; Dlačić, Jasmina |
| Published in: |
Journal of marketing channels : distribution systems, strategy, and management. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7039, ZDB-ID 2112882-0. - Vol. 26.2020, 1, p. 1-27
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| Subject: | Balkan Peninsula | Eastern Europe | emerging economies | Franchising | legislation | Südosteuropa | Southeastern Europe | Osteuropa | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2019.1646188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258183