Franchising of US fast food chains in Hong Kong : entry and expansion strategies
T. S. Chan
| Year of publication: |
1989
|
|---|---|
| Authors: | Chan, Tsang-sing |
| Published in: |
Developments in marketing science. - Coral Gables, Fla. : Acad., ISSN 0149-7421, ZDB-ID 1120247-6. - Vol. 12.1989, p. 163-167
|
| Subject: | Gastronomie | Restaurant industry | Franchising | Hongkong | Hong Kong | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001104213