Franchisor's Cumulative Franchising Experience and Its Impact on Franchising Management Strategies
| Year of publication: |
2008
|
|---|---|
| Authors: | Hossain, Tarique ; Wang, Sijun |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 15.2008, 1, p. 43-70
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