Free-Of-Charge VI Product Can Ensure Attachment to Loyalty in E-Banking Services : Seeking Bank-Management’s Attention for Boosting Customers’ Psychological Engagements

In the 21st Century banking-services, customers compete for comparative time-saving-options and banking-service-providers compete for maximizing profits. In this setup, many factors are unpredictable. Perceived-risk-factors (PR) have been undermining the progression of using bank-led digital-banking-services country-wise such as Bangladesh. Banks can offer an incentive-program, which can positively influence psychological engagement for signing up for the VI product, which can ensure absolute risk-free bank-led digital-banking-services. Under the program, since digital-banking can be operated effectively with smaller workforce, the free-of-charge-VI will be attached to customer’s account where banks will be able to recover the incurred cost, which will require for running the proposed incentive program. Thus, psychological engagement for using absolute risk-free digital banking can attract more users by improving customer’s satisfaction, customer-base, banks benefits including reduction of operational-cost, which can be a win-win ensuring cashless society country-wise such as Bangladesh. Future study can be conducted on how the customers and probable customers feel about the proposed incentive program in bank-led digital-banking