Free-to-play games and app advertising : the rise of the player commodity
David B. Nieborg
| Year of publication: |
2017
|
|---|---|
| Authors: | Nieborg, David B. |
| Published in: |
Explorations in critical studies of advertising. - New York : Routledge,Taylor & Franics Group, ISBN 978-1-138-64952-1. - 2017, p. 28-41
|
| Subject: | Mobile device | Werbung | Advertising | Computerspiel | Video game | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011594948