Freedom restriction and non-member customers' response to loyalty programs
Anni Ding, Tiffany S. Legendre, Juyeon (Rachel) Han, Howook (Sean) Chang
| Year of publication: |
2021
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|---|---|
| Authors: | Ding, Anni ; Legendre, Tiffany S. ; Han, Juyeon ; Chang, Howook |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 94.2021, p. 1-10
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| Subject: | Importance of freedom | Loyalty program | Non-member customers | Perceived threat to freedom | Reactance theory | Relationship norms | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Konsumentenverhalten | Consumer behaviour | Freiheit | Freedom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102809 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494930