Frenemies : the epic disruption of the ad business (and everything else)
Ken Auletta
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Auletta, Ken |
| Publisher: |
New York : Penguin Press |
| Subject: | Advertising history | Werbung | Advertising | Werbewirtschaft | Advertising industry | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 358 Seiten 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (pages 344-345) and index |
| ISBN: | 978-0-7352-2086-7 ; 978-0-7352-2087-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011823144