A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis
Jiwat Ram and Ming-Lu Wu
| Year of publication: |
2016
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|---|---|
| Authors: | Ram, Jiwat ; Wu, Ming-Lu |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 4, p. 616-633
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| Subject: | Customer satisfaction | Customer retention | Marketing in China | Consumer loyalty | Brand loyalty | Consumer switching costs | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Kundenzufriedenheit | China | Dienstleistungsqualität | Service quality | Markentreue | Strukturgleichungsmodell | Structural equation model | Kundenbindung | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-11-2015-0172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011622557