Friends, Fans, and Followers: Do Ads Work on Social Networks? How Gender and Age Shape Receptivity
| Year of publication: |
2011
|
|---|---|
| Authors: | Taylor, David G ; Lewin, Jeffrey E ; Strutton, David |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 51.2011, 1, p. 258-276
|