From a distance and generalizable to up close and grounded : reclaiming a place for qualitative methods in international business research
Year of publication: |
2011
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Authors: | Birkinshaw, Julian ; Brannen, Mary Yoko ; Tung, Rosalie Lam |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 42.2011, 5, p. 573-581
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Subject: | Qualitative Methode | Qualitative method | Interkulturelles Management | Cross-cultural management | Multinationales Unternehmen | Transnational corporation |
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