From a distinctive sign to an exchangeable asset : exploring the U.S. market for trademark licensing
Edoardo Ferrucci, Maria Isabella Leone, Manuel Romagnoli & Andrea Toros
| Year of publication: |
2020
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|---|---|
| Authors: | Ferrucci, Edoardo ; Leone, Maria Isabella ; Romagnoli, Manuel ; Toros, Andrea |
| Published in: |
Industry and innovation. - London [u.a.] : Taylor & Francis, ISSN 1469-8390, ZDB-ID 2020057-2. - Vol. 27.2020, 1/2, p. 25-51
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| Subject: | Market for trademark | trademark licencing | trademark classes | licensors | licensees | Markenrecht | Trademark law | USA | United States | Markenartikel | Brand | Lizenz | Licence | Markenführung | Brand management | Handelsmarke | Store brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13662716.2019.1661225 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012286251