From a distinctive sign to an exchangeable asset : exploring the U.S. market for trademark licensing
Edoardo Ferrucci, Maria Isabella Leone, Manuel Romagnoli and Andrea Toros
| Year of publication: |
2021
|
|---|---|
| Authors: | Ferrucci, Edoardo ; Leone, Maria Isabella ; Romagnoli, Manuel ; Toros, Andrea |
| Published in: |
Trademarks and their role in innovation, entrepreneurship and industrial organization. - London : Routledge, ISBN 978-0-367-70664-7. - 2021, p. 97-123
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| Subject: | Market fot trademark | trademark licensing | trademark classes | licensors | licensees | Markenrecht | Trademark law | USA | United States | Lizenz | Licence | Markenartikel | Brand | Markenführung | Brand management | Handelsmarke | Store brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012597133