From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fei Fan, Kara Chan
| Year of publication: |
2023
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| Authors: | Fan, Fei ; Chan, Kara |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 5, p. 735-757
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| Subject: | advertising persuasiveness | celebrities | celebrity endorsement | online influencers | relational study | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Influencer | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2022.2163037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014287742