From appearance comparison to fitness intention : mediating roles of appearance-based exercise motivation and perceived behavioral control
Bo Pu and Lu Zhang, Wenyuan Sang and Siyu Ji
| Year of publication: |
2022
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| Authors: | Pu, Bo ; Zhang, Lu ; Sang, Wenyuan ; Ji, Siyu |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 8, p. 1702-1720
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| Subject: | Appearance comparison | Fitness intention | Serial mediation model | Social cognitive theory | The theory of planned behavior | Verbrauchereinstellung | Consumer attitudes | Motivation | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Verhalten | Behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-05-2021-0313 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013391125