From Apple to Omega : an analysis of brand placement in 2010 top-earning films
Michael Devlin and Justin Combs
| Year of publication: |
2015
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|---|---|
| Authors: | Devlin, Michael ; Combs, Justin |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 25.2015, 1, p. 75-90
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| Subject: | brand placement | hedonic values | film | Apple | Omega | Product Placement | Product placement | Filmwirtschaft | Film industry | Apfel | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Hedonischer Preisindex | Hedonic price index | Markenführung | Brand management | Film |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010519582