From avatars to mavatars: The role of marketing avatars and embodied representations in consumer profiling
| Year of publication: |
2013
|
|---|---|
| Authors: | Mennecke, Brian E. ; Peters, Anicia |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 56.2013, 3, p. 387-397
|