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Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas, (2014)
Flashmob Marketing
Nufer, Gerd, (2010)
Applying a causal ambush marketing framework to social media : the "Pleasure is Diverse" campaign and the Australian marriage amendment
Small, Felicity, (2019)
Cases in public relations management
Swann, Patricia, (2008)
Cases in public relations management : the rise of social media and activism
Swann, Patricia, (2020)