From being branded to doing branding : studying representation practices from a communication-centered approach
Consuelo Vásquez; Viviane Sergi; Benoit Cordelier
| Year of publication: |
2013
|
|---|---|
| Authors: | Vásquez, Consuelo ; Sergi, Viviane ; Cordelier, Benoit |
| Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0956-5221, ZDB-ID 723269-X. - Vol. 29.2013, 2, p. 135-146
|
| Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Hochschule | Higher education institution | Kanada | Canada |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009758020