From being branded to doing branding: Studying representation practices from a communication-centered approach
| Year of publication: |
2013
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|---|---|
| Authors: | Vásquez, Consuelo ; Sergi, Viviane ; Cordelier, Benoit |
| Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0281-7527, ZDB-ID 723269x. - Vol. 29.2013, 2, p. 135-146
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