From BIRFing to BIRGing : a 10-year study of the psychology of Cubs fans
Jonathan A. Jensen, T. Christopher Greenwell, Cori Coleman, Matt Stitsinger, and Damon Andrew
| Year of publication: |
2018
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|---|---|
| Authors: | Jensen, Jonathan A. ; Greenwell, T. Christopher ; Coleman, Cori ; Stitsinger, Matt ; Andrew, Damon P. S. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 4, p. 236-249
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| Subject: | BIRFing | BIRGing | consumer behavior | identification | natural experiments | social identity | Konsumentenverhalten | Consumer behaviour | Experiment | Persönlichkeitspsychologie | Personality psychology | Sozialpsychologie | Social psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012000632