From branded exports to traveler imports : building destination image on the factory floor in South Korea
Jay Sang Ryu, J.N. Patrick L'Espoir Decosta, Mikael Andéhn
| Year of publication: |
February 2016
|
|---|---|
| Authors: | Ryu, Jay Sang ; L'Espoir Decosta, J.N. Partrick ; Andéhn, Mikael |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 52.2016, p. 298-309
|
| Subject: | Product-country image | Tourism-destination image | Commercial relevance of place | Country-of-origin effect | Country brand image | Desired interaction | Visit intention | Herkunftsbezeichnung | Designation of origin | Südkorea | South Korea | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Internationales Marketing | International marketing | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2015.07.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418428