From comparison to purchasing : effects of online behavior toward associated co-visited products on consumer purchase
Shuixia Chen, Eric W. T. Ngai, Fei Xiao, Zeshui Xu
| Year of publication: |
2024
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|---|---|
| Authors: | Chen, Shuixia ; Ngai, Eric W. T. ; Xiao, Fei ; Xu, Zeshui |
| Published in: |
Information & management : the international journal of information systems applications. - Amsterdam [u.a.] : Elsevier Science, ISSN 1872-7530, ZDB-ID 2013193-8. - Vol. 61.2024, 3, Art.-No. 103938, p. 1-18
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| Subject: | Associated co-visited product | Consumer purchase | E-commerce | Machine learning | Online consumer behavior | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | Kaufentscheidung | Purchase decision | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2024.103938 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080028