From consumers to consumption : the socio-technical assemblage of the persona in market segmentation
Henna Syrjälä, Carlos Diaz Ruiz, Hanna Leipämaa-Leskinen, Harri T. Luomala
| Year of publication: |
2025
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|---|---|
| Authors: | Syrjälä, Henna ; Diaz Ruiz, Carlos ; Leipämaa-Leskinen, Hanna ; Luomala, Harri T. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 194.2025, Art.-No. 115387, p. 1-15
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| Subject: | Assemblage thinking | Audience segmentation | Customer segmentation | Market segmentation | Persona | Marktsegmentierung | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115387 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015425727