From Country-of-Origin (Coo) to Country-of-Consumption (Coc) : The Institutional Journey of Consumer Trust in Food

This study finds that multiple Country-of-origin cues collectively contribute to building trust in food through institutional food regulation of each country involved in the globalised food provisioning. Country-of-consumption is newly identified as equally important in trust building while a gap of trust may exist between countries of different food regulations. Full paper available at https://www.acrwebsite.org/volumes/2411981

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Year of publication:	[2021]
Authors:	Gan, Caixia ; Conroy, Denise ; Lee, Michael SW
Publisher:	[S.l.] : SSRN
Subject:	Konsumentenverhalten \| Consumer behaviour \| Vertrauen \| Confidence \| Herkunftsbezeichnung \| Designation of origin
Description of contents:	Abstract [papers.ssrn.com]

Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 398-401 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2018 erstellt Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013310833