From customer relationship management to customer-managed relationship: unraveling the paradox with a co-creative perspective
| Year of publication: |
2003
|
|---|---|
| Authors: | Law, Monica ; Lau, Theresa ; Wong, Y.H. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 21.2003, 1, p. 51-60
|