From customer retention to a holistic stakeholder management system : living a vision
Margit Huber ... [eds.]
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Huber, Margit (ed.) ; O'Gorman, Susanne (contributor) |
| Publisher: |
Berlin : Springer |
| Subject: | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Stakeholder | Holismus | Holistic approach | Beziehungsmanagement | Verbraucherzufriedenheit | Kundenbindung | Managementinformationssystem |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] |
| Published items: |
15 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVII, 203 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-540-77429-7 ; 3-540-77429-7 ; 978-3-540-77430-3 ; 978-3-540-77430-3 |
| Classification: | Betriebssoziologie, Betriebspsychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014008635