From customer satisfaction to customer loyalty: the experience of the Michelin and NFO ifratest workshop
Massimo Leonardi
| Year of publication: |
2003
|
|---|---|
| Authors: | Leonardi, Massimo |
| Published in: |
Achieving excellence in stakeholder management. - Berlin : Springer, ISBN 3-540-00255-3. - 2003, p. 9-16
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001756698