From customer value co-creation behaviour to customer perceived value
Thi Bich Hanh Tran and Anh Dung Vu
| Year of publication: |
2021
|
|---|---|
| Authors: | Thi Bich Hanh Tran ; Anh Dung Vu |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 9/10, p. 993-1026
|
| Subject: | customer value | Customer value co-creation behaviour | customerization capability | level of technologization | relationship marketing orientation | service capability | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.1908398 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607867