From customer value co-creation behaviour to customer perceived value

Thi Bich Hanh Tran and Anh Dung Vu

Year of publication:	2021
Authors:	Thi Bich Hanh Tran ; Anh Dung Vu
Subject:	customer value \| Customer value co-creation behaviour \| customerization capability \| level of technologization \| relationship marketing orientation \| service capability \| Kundenwert \| Customer value \| Beziehungsmarketing \| Relationship marketing \| Betriebliche Wertschöpfung \| Value creation \| Lieferantenmanagement \| Supplier relationship management \| Kundenintegration \| Customer integration \| Marketingmanagement \| Marketing management

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1080/0267257X.2021.1908398 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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