From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Weng Marc Lim, Satish Kumar, Nitesh Pandey, Tareq Rasul and Vidhu Gaur
| Year of publication: |
2023
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|---|---|
| Authors: | Lim, Weng Marc ; Kumar, Satish ; Pandey, Nitesh ; Rasul, Tareq Faizur ; Gaur, Vidhu |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 2, p. 232-256
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| Subject: | Bibliographic coupling | Bibliometric analysis | Co-authorship network analysis | Interactive marketing | Journal of Research in Interactive Marketing | Performance analysis | Direktmarketing | Direct marketing | Bibliometrie | Bibliometrics | Marktforschung | Market research | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-11-2021-0276 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313214