From dissatisfied customers to evangelists of the firm : a study of the Spanish mobile service sector
Jesús Cambra Fierro; Iguácel Melero Polo; F. Javier Sesé Oliván
| Year of publication: |
2014
|
|---|---|
| Authors: | Cambra Fierro, Jesús ; Melero Polo, Iguácel ; Sesé, F. Javier |
| Published in: |
Business research quarterly : BRQ. - Barcelona [u.a.] : Elsevier España, ISSN 2340-9436, ZDB-ID 2772815-8. - Vol. 17.2014, 3, p. 191-204
|
| Subject: | dissatisfied customers | word-of-mouth | satisfaction | relationship marketing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Spanien | Spain | Dienstleistungssektor | Service industry | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010412801